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The assignment was one of her last ghostwriting tasks. Zabusky added, was that a drug that worked for 9 hours might be better than a 12-hour drug. Some doctors fretted over each comma, Dr. Logdberg said, while others made no changes at all. Logdberg, who recently took a job teaching biology to high school students, said that she had become increasingly disenchanted with the process. Logdberg said that she produced a new manuscript in a few days. The marketing companies, she added, "will drop a doctor if they don't think he will be particularly malleable." The result, Dr. To produce the new draft, Intramed turned to Linda Logdberg, who has a doctorate in anatomy and has made her living the last 12 years as a ghostwriter for Intramed and other medical marketing companies. Logdberg said, is marketing masquerading as science. "What I mind is advertising that calls itself education." The ad agencies' medical education companies say that they neither toy with science nor ghostwrite articles that physicians use to make decisions about prescribing drugs. Typically, she said, her manuscript would be sent to the drug company for approval before it was given to the doctors who were paid to be listed as the authors. "The doctors are the ultimate writers." Dr. Beitler, chairman of Sudler & Hennessey, a division at WPP that includes Intramed. "No figure, no table, anything goes in without our approval," Dr. Novartis said the article was not intended to conclude that one product was better than the others. Patrick added that he thought, based on past research, that a drug like Ritalin LA could be better for certain children than other long-lasting drugs. Beitler said that IntrameLine truncated
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